New Website Promises Consumers Ad-Free, Side-By-Side Comparison of Vitamins Never Before Seen on Internet

After watching consumers scratch their heads in confusion while trying to figure out which vitamins and supplements they should take, vitamin industry expert Sam Knoll swung into action. Six months and thousands of dollars later, Knoll is launching MyVitaminGuide.com, a comprehensive new website offering consumers information about vitamins, herbs and homeopathic remedies. The website features - for the first time ever on the Internet - a database containing extensive information on competing vitamin brands, offering consumers a direct comparison of well-known brand names and private label "house brands." "The objective of MyVitaminGuide.com is to provide unbiased and very comprehensive information on vitamins, herbs and health conditions. Members of MyVitaminGuide.com will find the side-by-side comparisons in our Brands Database very helpful before they buy their vitamins, and they can use our EZ Cost Calculator to figure out how much they're really spending on a day-to-day basis," says Knoll, President of Healthex Corporation, the owner of MyVitaminGuide.com.

Virginia Beach, VA September 14, 2004 -- After watching consumers scratch their heads in confusion while trying to figure out which vitamins and supplements they should take - if any - vitamin industry expert Sam Knoll swung into action. Six months and thousands of dollars later, Knoll is launching MyVitaminGuide.com, a comprehensive new website offering consumers information about vitamins, herbs and homeopathic remedies.

The website features - for the first time ever on the Internet - a database containing the most extensive information ever assembled on competing vitamin brands, offering consumers a direct comparison of well-known brand names and private label "house brands."

"The objective of MyVitaminGuide.com is to provide unbiased and very comprehensive information on vitamins, herbs and health conditions. Members of MyVitaminGuide.com will find the side-by-side comparisons in our Brands Database very helpful before they buy their vitamins, and they can use our EZ Cost Calculator to figure out how much they're really spending on a day-to-day basis," says Knoll, President of Healthex Corporation, the owner of MyVitaminGuide.com.

The websites Brands Database will provide information on vitamins carried by major retail chains such as General Nutrition Center, Vitamin Shoppe, Walgreen, Whole Foods Market, and independent health food stores. Consumers will be able to compare the kind of supplement, type of pill (for example, capsule or tablet), package size, suggested retail price, recommended usage, and resulting cost per day.

In addition to its Brands Database and cost calculator, MyVitaminGuide.com offers weekly and monthly newsletters written by medical professionals, a searchable database of information about vitamins, herbal and homeopathic remedies, "health concerns" such as heart disease and diabetes, a recipe database, and a "Safetychecker" that identifies potential interactions between dietary supplements, common prescriptions and over-the-counter drugs.

To maintain its independent and unbiased status, MyVitaminGuide.com will be supported by its members and does not accept any outside advertising, nor does it sell vitamins or other supplements. The website is found at www.MyVitaminGuide.com on the Internet.

About Sam Knoll, Founder of MyVitaminGuide.com
Sam Knoll is a vitamin industry expert with more than 20 years experience. In the early 1980s, Mr. Knoll founded Home Health Products, one of the largest direct marketers and FDA-approved manufacturers of natural healthcare products in the US. He sold the company in the late 1990s. He is the author of "How To Buy Vitamins," an e-book provided free to all members of MyVitaminGuide.com.
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